Crackle Pops in Brazil

Crackle Inc., Sony Pictures Television’s multi-platform video entertainment network, has launched in Brazil, becoming the only online network to offer ad-supported, always free-to-consumer full-length movies and television series in the region.

Crackle’s unique mix of high-quality content is available at Titles are available in English with either dubbed or sub-titled options in Portuguese available. Crackle’s ad-supported service provides consumers with a uniquely curated experience that includes a variety of Hollywood movies in genres including action, comedy, crime, horror, thriller and sci-fi and a large selection of episodes from hit television series as well as original series.

“There’s a huge demand for movie content in Latin America,” said Jose Rivera Font, vice president and general manager, Crackle, Latin America and Brazil. “Crackle brings an unparalleled viewing experience, which will be programmed to fit the needs of the local audience, directly to consumers.”

Visa, Blackberry, Kimberly Clark, Correios and Oi are among the first advertisers on the ad-supported digital network in Brazil.

“Advertisers are increasingly looking for new ways to reach the rapidly growing online audience,” said Irving Plonskier, senior vice president and general manager of Sony Pictures Television Ad Sales Latin America and Brazil. “Crackle provides a unique engagement opportunity that allows advertisers to reach consumers while placing their brands next to the highest quality content.”

In addition, SPT’s three linear channels across Latin America are supporting the launch via an on-air media plan with on-air ads that will begin running on SET, AXN and SPIN this month.

Crackle will offer new feature films weekly, and will maintain about 150 titles, including films from studios including Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Classics and more. In addition, Crackle offers full-length television episodes in genres its audience loves best: action, comedy, crime, horror, thriller and sci-fi. A sampling of the movie and TV offerings available in Brazil at launch includes: “MEN IN BLACK,” “BAD BOYS,” “HELLBOY,” “STEALING HARVARD,” “IN THE LINE OF FIRE” and “HOLLOW MAN.”

In the U.S., Crackle has sustained wide reaching growth, attracting more than 11 million unique visitors across online, mobile and over the top devices monthly and more than nine million Crackle mobile app downloads since its launch in April 2011. Crackle is also available in the UK, Canada and Australia.

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