A project combining the talents of Steven Spielberg and J.J. Abrams obviously has the potential to produce something truly special. But making the whole thing even better is how well they have been able to keep this project under wraps.
Too often anymore, we know just about everything there is to know about a movie before we see it. But, as Christopher Nolan has shown us repeatedly, it’s nice to be surprised in the theater.
With any project clouded in secrecy, it’s exciting to learn little bits of information about the movie as they are released or, as happens in some cases, as they are hidden and found.
Our friends at Reelz Channel have discovered a secret web site hidden in the trailer released via Twiitter recently:
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Remember that awesome trailer for J.J. Abrams’ upcoming secretive project Super 8? The movie has been so under wraps that we don’t even really know what it is about yet. Well, the investigative team at ReelzChannel found a clue hidden within the trailer for the summer flick.
A url is hidden in the camera lens in the trailer, s8editingroom.com, a website apart from the official website for the movie — www.super8-movie.com.
The website reveals some seemingly “lost” footage of scientists talking about an (alien?) experiment.
You can read more about the “Super 8” trailer breakdown at www.reelzchannel.com.
And about the trailer itself, Paramount said the release on Twitter was a “first of its kind partnership.” A press release from Paramount regarding the release is below.
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[On March 11], Paramount Pictures launched the movie trailer for its highly anticipated film, SUPER 8, from writer/director J.J. Abrams and producer Steven Spielberg, in partnership with Twitter. This exclusive trailer premiere marks a first for both the studio and the site. The partnership creates a new viral means of distributing a trailer to fans first on Twitter and allows them to share amongst their peer networks on a global scale.
Fans can visit Twitter.com/Super8Movie to get the first look at the trailer and use #Super8Movie to share information about the movie with friends. Paramount is syncing its Twitter account with Facebook to connect the conversation between the two popular platforms.
“With Twitter, fans are able to foster a real time conversation in a communal viewing environment and we wanted people everywhere to have the chance to discover the Super 8 trailer here first, ” said Amy Powell, Paramount’s Executive Vice President, Interactive Marketing Strategies & Film Production.
SUPER 8 is a Bad Robot/Amblin Entertainment production, directed by Abrams from his original script and produced by Steven Spielberg, Abrams and Bryan Burk. The film stars Kyle Chandler, Elle Fanning, Joel Courtney, Gabriel Basso, Noah Emmerich, Ron Eldard, Riley Griffiths, Ryan Lee and Zach Mills and will be released by Paramount Pictures nationwide on June 10.
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