Online Interactive Documentary Debuts

Imagine your hometown never changed. That no one ever grew old or moved on. Part book, part film, part family photo album, “Welcome to Pine Point” unearths a place frozen in time and discovers what happens when an entire community is erased from the map.

“Welcome to Pine Point” is the first online interactive documentary from internationally-renowned Vancouver-based creative team The Goggles (Paul Shoebridge and Michael Simons), produced in collaboration with the NFB’s director of digital content and strategy, Rob McLaughlin. Inspired by Simons’ childhood visit to a mining town in the Northwest Territories, “Welcome to Pine Point” is accessible through NFB Interactive, the NFB’s online portal, which showcases an evolving collection of innovative, interactive stories exploring the world from uniquely Canadian points of view.

“This is a totally brilliant website! I love it. It’s so good and so thoughtful and so powerful.” – Douglas Coupland

Click HERE to see “Welcome to Pine Point.”

About The Goggles

Paul Shoebridge and Michael Simons are award-winning authors, artists and creative directors. They have spent most of their professional lives telling stories in compelling new ways, creating unique books, magazines and television spots. They are most known for their award-winning work with Adbusters Magazine.

They were creative collaborators on the book “Design Anarchy,” with Kalle Lasn, and in 2008 they co-authored the groundbreaking book “I Live Here” with Mia Kirshner and J.B. MacKinnon.

The Goggles have also produced major international advocacy campaigns for TV Turnoff Week, Buy Nothing Day and the Blackspot Sneaker, which was listed as one of the New York Times’ “Best Ideas” of 2004. Their work has been featured in more than 60 publications, on CNN and MTV, as well as in documentaries for the BBC and PBS.

Creators: Michael Simons and Paul Shoebridge

Design: Mike Simons and Paul Shoebridge

Original music by The Besnard Lakes

Flash development: mod7, Vince McCurley

Producer: Rob McLaughlin

About the NFB

Canada’s public film producer and distributor, the National Film Board of Canada creates social-issue documentaries, auteur animation, alternative drama and digital content that provide the world with a unique Canadian perspective. The NFB is expanding the vocabulary of 21st-century cinema and breaking new ground in form and content through community film-making projects, cross-platform media, programs for emerging filmmakers, stereoscopic animation – and more. It works in collaboration with creative filmmakers, digital media creators and co-producers in every region of Canada, with Aboriginal and culturally diverse communities, as well as partners around the world.

Since the NFB’s founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 12 Oscars and more than 90 Genies. The NFB’s new website features almost 2,000 productions online, and its iPhone and iPad apps are among the most popular and talked-about downloads. Visit today and start watching.

. . .

“Like” It’s Just Movies on Facebook at

2 Comments Add Yours ↓

  1. Disco #

    That was very cool.

  2. Martin Chein #

    This is the best thing I have ever seen on the internet. Seriously.

3 Trackbacks/Pingbacks

  1. Tweets that mention Welcome to Pine Point' is an Online Interactive Documentary - -- 03 02 11
  2. NFB’s ‘Welcome to Pine Point’ Wins Two Webbies /  It's Just Movies 05 05 11
  3. ‘Welcome to Pine Point’ Honored /  It's Just Movies 14 04 12