— by BEN FOWLER —
There can’t be many people around at the moment that aren’t aware of the upcoming “game-changing” film, “Avatar,” by James Cameron. To continue to pump the movie-going public that little bit more prior to its release, a TV spot trailer has been unveiled. Like many of the creatures on Pandora, the trailer is a strange beast.
It certainly gets me hyped further about the film, but it also appears to be selling the film as a family friendly, almost Disney-style flick.
Don’t get me wrong, I don’t expect it to be an “adult” film in that sense. But I don’t expect it to be all flowers and pretty animals either.
Sam Worthington looks to be awesome in it, but never have I seen — in today’s world of damaged, angry heroes — a hero who smiles so much as he does in this trailer. Again maybe another aspect of them, seemingly, trying to sell it as a “Disney” film.
But you cannot deny how amazing the film is looking. I’m still unsure it will live up to the “biggest thing in film-making since colour or sound” praise that has been heaped upon it. Maybe only when the credits rolls can we determine whether it deserves that accolade.
Although adding “20th Century Fox invites you to enter the world and experience the wonder of the greatest adventure of all time!” in the trailer shows that Cameron and co. are aiming high. Scratch that. They want to take you to another world!
“Avatar” is due for release on Dec. 16.
Follow Ben Fowler on Twitter at http://twitter.com/Localboy99.
That score is really annoying. I agree with you that it comes across like a Disney ad. In fact, they even got the voice-over guy who does all the Disney DVD commercials! Shameless.
I hope it lives up to the hype.
I really wasn’t expecting much when I first heard about this, but the little bit of footage I’ve seem has already impressed me. I’m a sucker for great visual effects, and this looks like it may fall into that category.