I’ve got to admit, I’m a sucker for a good viral campaign. The recent Tron Legacy virals are good, but the best is still the campaign hyping up the release of The Dark Knight. It can be inspired marketing if utilised correctly.
Now, Jon Favreau’s soon-to-be-released Iron Man 2 (which couldn’t be any more eagerly anticipated, anyway) is taking a stab at it.
The Stark Expo 2010 web site has launched — www.starkexpo2010.com — with an array of goodies and downloads to pore over and inspect. We have some quite impressive art designs of areas of the expo. I scoured the images for a long time trying to find any hidden goodies or clues, but nothing substantial. Let us know if you spot anything. Interestingly, there is also a video from the 1974 Stark Expo featuring Tony’s father and former Stark Industries CEO Howard Stark, played by John Slattery (of TV’s “Mad Men”).
A number of key and pivotal scenes seem to take place in “Iron Man 2” at the 2010 Expo. El Guapo over at Latino Review has stated after a recent set visit that Stark appears to be searching for something at the expo. The 1974 video ends with the focus being on the giant globe at the centre of the whole exposition. An image of a triangle is placed over the location of the globe as the trailer finishes, and interestingly, only the final few images released to promote “Iron Man 2” show Ol’ Shellhead with upgraded armour and a TRIANGLE-shaped chest-piece where the original circular-shaped one was.
Could Stark be upgrading his armour to the Extremis version? In the original stories, Stark is critically injured and only then takes on the new upgraded armour. We’ve seen from the trailers that Tony certainly gets a beat down from Whiplash (Mickey Rourke) during the film. Coincidence?
But I digress. The site is bound to be updated between now and the release of “Iron Man 2,” which interestingly coincides with the Stark Expo. There will probably also be further goodies released to investigate and examine. That Tony Stark sure is a tease!
“Iron Man 2” is due for release in the U.S. on May 7, but is also due to be released in the U.K. on April 30. Huzzah!
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Follow Ben Fowler on Twitter at http://twitter.com/Localboy99