Poster Peek: ‘Extraordinary Measures’


Another year, another inspirational drama based on a true story. First there’s Sandra Bullock’s “The Blind Side” later this month, then audiences will only have to wait two months for another fact-based tearjerker.

“Extraordinary Measures” tells the story of John (Brendan Fraser) and Aileen Crowley (Keri Russell), whose lives are turned upside down when their two youngest children are diagnosed with a rare genetic disorder. Determined to find a cure, they join forces with Robert Stonehill (Harrison Ford), an unconventional doctor. They form a biotechnology company where they work to develop a drug to save the Crowley children’s lives.

This sounds like a pretty interesting story, but the poster is a little odd. It doesn’t really capture any of the drama or heart this movie seems to be going for. It’s just Fraser and Ford walking intensely down a dark hallway (A hospital? Maybe their biotechnology company?), with Ford adjusting his jacket.

The tagline is appropriately sappy, but the picture of Fraser and Ford doesn’t really reflect that message. Only time will tell if the film is truly inspiring or if it’s as disjointed as the poster.

“Extraordinary Measures” opens Jan. 22.

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5 Comments Add Yours ↓

  1. H Solo #

    Ford’s part in the movie must be smallish if he is second billed to Brendan Fraser.

  2. Mariusz Zubrowski #

    Looks more like a poster for a buddy cop film.

  3. Cam Smith #

    They look like they’ve just executed someone gangland-style.

    I’d love to see Harrison Ford back on top, but this project feels like an ill omen. Plus, consider the timing of that release date…

  4. Josue #

    movie good, poster bad!

  5. Josue #

    but the tag line is amazing: Don’t Hope for a miracle. Make one!