It's Just Movies

— by ADAM POYNTER —

Being an avid movie-lover has its benefits. The ability to fully submerse yourself in a different world for just a few hours can be an exhilarating experience. And part of being a movie fanatic like me is that when you like a movie a lot, you buy it when it comes out on DVD.

As technology has progressed and we now have high definition televisions, you want the absolute best in cinematic picture quality and sound. And right now, Blu rays are the way to go. When they first arrived on the scene, they were quite pricey, but over the past few years they have really become more reasonable.

But what about the many DVDs that you already own and love? If you’re like me, you want to view your movies in the best way possible — on Blu ray. However, the fact that you already purchased it once (on DVD) can make you leery about spending money on it again. Well, Warner Bros. Pictures has a great solution.

Warner Bros. currently has a DVD to Blu Ray exchange program … yes, an exchange program. Here is what you do: go to their website (www.dvd2blu.com) and look at the selection of over 100 different titles from which to choose. They have classic movies, action, suspense, comedy, all different genres. They also have some great television shows as well. You find a movie that you currently have on DVD and select it from the list. To exchange, there is a charge per title: movies range from $4.95 to $6.95 and television shows go for $14.95 to $19.95 per season. You pick all of the Blu rays that you want to exchange, add it to your cart and pay the total amount. Shipping is set at $4.95 per order in the continental U.S. and $6.95 for orders to Hawaii, Alaska and Puerto Rico. If your order total is over $35, there is no shipping charge.

After you pay, they send you an email confirmation where they give you simple instructions on what to do next. You take your DVD out of the case (just the main disc if it’s a multi-disc edition or, in the case of television shows, you just send in the first disc of the season). You take all of the discs and put them in a small padded envelope and use the pre-addressed, prepaid postage label that is attached to your confirmation e-mail and send it off.

You will receive a tracking number once the Warner Bros exchange program has received your discs. Then you just sit back and wait to receive your brand new Blu rays in the mail. The web site says it takes three to four weeks to complete the entire transaction and receive your Blu rays. I received my first order in less than three weeks.

There are a few more rules that you need to know about. There is a limit of 25 exchanges per household and only one copy of each title will be accepted. The program is open to legal residents who are 18 years of age or older in the contiguous 50 United States, the District of Columbia and Puerto Rico.

And for a limited time you can swap any DVD (the DVDs can contain film, TV, sports, animation or documentary content and can be from Warner Bros. or non-Warner Bros) for a Blu ray — it doesn’t even need to be a DVD equivalent to the movie you want. Blank or copied DVDs do not qualify. Pirated and/or DVD-R copies or DVDs containing adult content are not valid. I wouldn’t wait to take part in this incredible program as it probably won’t be around forever.

For a full list of frequently asked questions about the program you can read the answers here: www.dvd2blu.com/faq.html. A full list of program rules visit www.dvd2blu.com/terms.html.

Are you as excited about saving money on some stunning Warner Bros. movies? Sound off in the comment section and let me know what you think and if this program is something that interests you.

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Follow Adam Poynter on Twitter at http://twitter.com/CCWGGuy.